Radio stations that use business texting and SMS marketing can connect with their local communities on a more personal level. Texting lets you communicate back-and-forth with your listeners quickly, even when you aren’t on air or they aren’t tuned in. SMS can help you maintain relationships with existing listeners and sponsors. Plus, it can help you bring in new ones. For example, you can run giveaways to engage existing listeners, run SMS marketing campaigns to attract new listeners, or leverage texts to drive business to local shops. Overall, SMS can help develop radio station communities and provide value to sponsors and listeners.